Using Social Media in Candidate Selection

There are many differing views on using social networking platforms in staffing. In my last blog I explored the different parts of the staffing process, from sourcing and recruitment to selection and hiring. Specifically, in this blog we will look at how social media is used (or not used) in selection. As a refresher, selectioninvolves using multiple measures to pick high-quality candidates. These measures could include structured interviews, writing samples, essay questions, résumé review, previous performance, case studies, portfolio grading, knowledge testing, or screening tools like PrincipalInsight, HUMANeX Ventures, and Haberman Star Administrator. While many confuse selection and recruitment, they are actually different activities.

Between December 2010 and February 2011, the Society for Human Resource Management(SHRM) conducted a survey of HR professionals in various industries on social media and staffing. SHRM provides fantastic resources, development opportunities, and up-to-date research and information on everything in the HR field, from social networking to compensation. The organization compiled their findings in a report called, "Social Networking Websites for Identifying and Staffing Potential J...." Specifically, 36 percent of survey participants were from nonprofits or government organizations.

Here's what I find (extremely... extremely) interesting:

Sixty-eight percent of respondents in the SHRM survey said that they DO NOT look at social media or social networking profiles in hiring. Why? Four arguments emerged from the results as to why organizations do not review social media profiles during the selection process:
1. Legal concerns around protected information (race, color, religion, gender, etc);

2. The inability to verify information with confidence;

3. Information is not relevant to a candidate's performance or work-related potential; and

4. Not everyone uses social media.

On the flip side, of the 18 percent of respondents who use social networking sites when screening or hiring employees, 70 percent use these tools to obtain more information on candidates above résumés and cover letters as the information is easy to access. The most commonly used sites are:
• LinkedIn: 85 percent
• Facebook: 78 percent
• MySpace: 13 percent
• Twitter: 11 percent

I have a Twitter account for work, which I use to share articles, news, and other information about HR, talent management, innovation, creativity, strategy, and problem solving in education and in business (tweets are not necessarily endorsements), a LinkedIn profile for networking, and a Facebook account, which I hardly ever use. My Twitter and LinkedIn accounts were purposefully set up to build my personal brand, and I would not be worried if my employer viewed this activity. However, as an HR person, I can see how Twitter, Facebook, and other social media sites could contain information on a candidate that an employer should not be privy to when making selection decisions.

For example, many people post photos of themselves on their social networking accounts which could reveal their (protected) color, race, and gender. There is an option on Facebook to post your full birth date, religion, marital status, sexual orientation, and note if you have children. All of this information should NOT be used in hiring decisions. Likewise, if you're on LinkedIn, you may notice that there's not an automatic feature for people to add their high school graduation date. This was not done by accident. A person's high school graduation year can be used to predict age. Yet, many users still list it. I choose to include information about high school on my profile to connect professionally with my fellow alumni.

There are many articles available on staffing practices and legal do's and don'ts. If you have questions, I recommend visiting U.S. Equal Employment Opportunity Commission website athttp://www.eeoc.gov.

Views: 32

Reply to This

FOLLOW SL 2.0

JOIN SL 2.0

 

SUBSCRIBE TO

SCHOOL LEADERSHIP 2.0

School Leadership 2.0 is the premier virtual learning community for school leaders from around the globe.  Our community is a subscription based paid service ($19.95/year)  which will provide school leaders with outstanding resources. Learn more about membership to this service by clicking one our links below.

 

Click HERE to subscribe as an individual.

 

Click HERE to learn about group membership (i.e. association, leadership teams)

 

Annual Membership Drive for Two Worthy Charities

During the Month of May each year, School Leadership 2.0 donates 100% of all new membership fees to worthy charities.

This year, we have chosen:

Talbot House of Catholic Charities to honor the memory of Bill Brennan's brother, Michael.

Michael K. Brennan MD (32) had just graduated Medical School and was spending a few weeks helping others who were struggling with substance abuse. Having just spent a week counseling his cousin, and on his way to bring him home to Florida,  Michael was the victim in a fatal car accident. Michael planned to pursue a career helping others with addictive behavior and his family is proud to honor his life of recovery and serving God. A donation will be made in honor of Michael K. Brennan, MD

LI 2Day Walk to honor the memory of Mike Keany's wife, Patricia.                                

The Long Island 2 Day Walk is organized to raise awareness and funding for the fight against cancer on Long Island. 100% of the donations raised by the participants are distributed to grassroots service organizations so the funds reach the members of the Long Island community affected by cancer.  Pat Keany was a victim of breast cancer in 2008.  The Keany family has been active participants in this organization for many years.


Obviously, we encourage additional donations to these two worthy charities.  Just click on the link(s) above and indicate your donation to Catholic Charities for Talbot House in honor of Michael K. Brennan, MD or to LI2Day "Team Hope."
 
We thank you.
 
Bill Brennan and Mike Keany


Amazon Store

School Leadership 2.0

© 2015   Created by William Brennan and Michael Keany

Badges  |  Report an Issue  |  Terms of Service

Welcome to School Leadership 2.0, the professional learning network for school leaders from around the globe!