A Network Connecting School Leaders From Around The Globe
Recently, John Oliver did a funny bit on native advertising. If you are not familiar with the term, native advertising is when companies and organizations make their ads look like editorial content in print publications.
As a writer, I know that the sale of ad space pays for the production of the magazine, and that the editorial and advertising departments each have their own separate, important job to do. As a reader, I've noticed ads that look like articles, but since I'm an…Continue
In Kiwi magazine, I read about a great way to share books and promote literacy in your hometown. Little Free Library is a way to recycle your old books and even read some new ones. You can order a waterproof structure, or better yet, build your own out of repurposed materials, and place books inside. Neighbors come and borrow books and even leave some of their own books. If you're really ambitious, leave a notebook and pen in the structure for people to write their responses to…Continue
The June/July issue of Scholastic Parent and Child is out now, and in it are two of my recent articles. The first, "Opting-Out is In, But Does it Work?" contains the opinions of three experts who weigh in on the issue. Pick up a copy at your local newsstand to see the opinions of Bob…Continue
Keep children reading over the summer to prevent a loss of skills known as the "summer slide." Encourage them to select their own books to see that reading is a pleasurable activity and to motivate them to become lifelong learners and readers.
The ALA, American Library Association has released suggested summer reading lists to help you get started.…Continue